Advisory is Silvengate acting as your commercial leadership: we diagnose, set the position and the plan, and stay to run it. The measures are agreed in writing before any of it starts
Each scoped on its own, or folded together where one feeds the next
Where you lose customers between first enquiry and sale, and what to fix first. Two to three weeks.
Who you are actually losing customers to, measured on eight lenses, and the position to take.
One sentence the whole business can repeat, and the customer you win most profitably.
Six decisions, each with a number and an owner, in a 90-day plan.
We run the plan monthly, on a flat fee, judged on four commercial numbers.
The sales motion built before the first sales hire, for pre-seed to Series A.
The plans are executed by the group’s own teams, so the recommendation and the delivery answer to the same partner. Everything built sits in your accounts and stays yours
Where the plan needs it, we design the commercial team: the roles the work actually needs, hiring for the ones that matter, and an operating rhythm that holds without us.
The growth team behind the five services, Cayntel for market intelligence, and an in-house build team for systems and MVPs.
Fixed scope, fixed fee, quoted after the diagnostic. No percentage of media, no retainer before the motion exists.
Hearing clinic group, four sites, Yorkshire
Consultations tended to lead with the lowest-priced hearing aid even when patients were looking for rechargeable devices, longer warranties or additional aftercare. We introduced three clear treatment packages and trained each site to explain the differences consistently.
Average patient value increased 13% over two quarters. Consultation conversion remained within one percentage point of the previous period.
Compliance software, B2B, UK
Pricing was based largely on employee count, even though customer value depended more heavily on the number of regulated entities and reporting requirements. We introduced three packages tied to usage, reporting complexity and implementation support.
Average new contract value increased 18% over two quarters. Sales-cycle length remained broadly unchanged.
Brand consultancy, Bristol
The consultancy quoted almost every project from scratch and regularly discounted proposals to win smaller pieces of work. We introduced three defined engagement types, set a minimum project size and separated strategic work from production.
Average project fee increased 19% over nine months. The number of projects fell 8%, while gross margin improved.
What is changing in the markets we work in, and what it means for the decisions on the table
SoftwareBefore strategy, a diagnostic. The four findings that surface in almost every mid-sized company we examine, why they hide from the inside, and the order in which to fix them.
SoftwareThe famous 70% strategy failure rate is folklore. What research actually shows is sharper: plans die in the gap between the people who wrote them and the people who must run them.
SoftwareThe first customers come from the founder's credibility. Growth stalls when that well is dry. The measured case for systematising before hiring, and what a written sales playbook actually changes.
Key shifts, emerging trends and what they mean for business
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