We build and run what the diagnostic prescribed, report monthly in the four numbers you already run the business on, and meet quarterly to decide what to scale and what to stop. A flat monthly fee, 30 days’ notice either way, no percentage of media spend, and everything we build stays yours
Most arrangements are judged on activity. This one is judged on four numbers
Channel numbers with no commercial line above them. Ours opens with the four numbers and ends with a decision.
Every quarterly review here ends with what to stop. Scope and fee adjust in writing.
A percentage of spend rewards spending. A flat fee for a defined scope rewards the result.
A named partner owns the relationship and the numbers. Specialists are assigned by problem, not by availability
A short note every week on what moved and what we did about it. Meetings only when a decision is needed.
Commercial numbers first, three things that changed, one decision needed. Channel numbers underneath as evidence.
What worked, what did not, what we recommend stopping. Scope adjusted in writing; fee adjusted with it.
The same arrangement scales from three to thirty locations: one model, per-site reporting, a 90-day launch for each new site.
Tax advisory firm, London
Clients usually heard from the firm around filing deadlines but received little communication between engagements. We introduced deadline reminders, quarterly tax updates by client type and follow-up campaigns around common advisory needs.
Repeat-project revenue increased 24% over ten months. Revenue from existing clients grew faster than revenue from new business.
Cycling apparel retailer, France and Belgium
More than 60 campaigns split budget across products, audiences and creative variations, leaving many campaigns without enough purchase data to optimise effectively. We consolidated the account, rebuilt the product feed, excluded low-margin products and focused creative testing around three core customer use cases.
Blended ROAS increased from 2.0 to 2.8 over six months while spend fell 7%. Paid revenue increased 29%.
Bathroom renovation company, Essex
The landing page showed finished projects but gave visitors little information about likely costs, timelines or the renovation process. We introduced price bands, a simple five-step process, project reviews and clearer qualification before the enquiry form.
Enquiry rate increased from 1.5% to 2.6% on comparable paid traffic over ten weeks.
What is changing in the markets we work in, and what it means for the numbers on the monthly page
HotelsIndependent hotels booked 63 percent of their 2025 business through marketplaces. Why direct share keeps falling, and the order in which it can be recovered.
ClinicsPatient acquisition cost by specialty in 2025–26, why it keeps rising, and the three places between enquiry and consultation where most of the money is lost.
AIMIT found 95% of generative AI pilots deliver no measurable P&L impact. McKinsey and BCG data show why, and what the successful minority do instead. The sequence an owner should run.
Key shifts, emerging trends and what they mean for business
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