The growth team behind your next stage
We build and run what the diagnostic prescribed, report monthly in the four numbers you already run the business on, and meet quarterly to decide what to scale and what to stop. A flat monthly fee, 30 days’ notice either way, no percentage of media spend, and everything we build stays yours
A few questions, then a written read of what is holding growth back, what we would fix first, and why
The terms first, because they decide whether this works
Why retainers drift
Most arrangements are judged on activity. This one is judged on four numbers
The report is a dashboard
Channel numbers with no commercial line above them. Ours opens with the four numbers and ends with a decision.
Nothing is ever stopped
Every quarterly review here ends with what to stop. Scope and fee adjust in writing.
The fee grows with the media
A percentage of spend rewards spending. A flat fee for a defined scope rewards the result.
How a month runs
A named partner owns the relationship and the numbers. Specialists are assigned by problem, not by availability
Week by week
A short note every week on what moved and what we did about it. Meetings only when a decision is needed.
The monthly page
Commercial numbers first, three things that changed, one decision needed. Channel numbers underneath as evidence.
The quarterly review
What worked, what did not, what we recommend stopping. Scope adjusted in writing; fee adjusted with it.
Groups and new locations
The same arrangement scales from three to thirty locations: one model, per-site reporting, a 90-day launch for each new site.
Market changes
What is changing in the markets we work in, and what it means for the numbers on the monthly page
HotelsDirect is now the minority channel for independent hotels
Independent hotels booked 63 percent of their 2025 business through marketplaces. Why direct share keeps falling, and the order in which it can be recovered.
ClinicsA surgical patient costs about $610 to acquire, the highest in medicine
Patient acquisition cost by specialty in 2025–26, why it keeps rising, and the three places between enquiry and consultation where most of the money is lost.
AI95% of enterprise AI pilots return nothing
MIT found 95% of generative AI pilots deliver no measurable P&L impact. McKinsey and BCG data show why, and what the successful minority do instead. The sequence an owner should run.
Let’s shape outcomes
Let’s start building partnershipKey shifts, emerging trends and what they mean for business
Thanks. You’ll get the next edition when it’s out.