Eight lenses on every competitor, the same eight on you

6–10businesses in a real competitor set, usually with two you were not watching

8lenses: price, reviews, credentials, offer coverage, AI answers, paid presence, capacity signals, position

20customer questions across the AI engines: who is named, who is absent, which sources they used

Why the competitors you watch are not the ones the customer sees

The list in the owner’s head is usually five years old

Customers compare by offer, not by brand

The set changes for each offer. The clinic you watch for one procedure is absent from the answer for another.

Public signals move faster than the annual review

Hiring, new locations, price changes and review velocity are visible weekly. Measured once a year, they are already history.

The AI engines have their own shortlist

Twenty questions across four engines name a set that overlaps only partly with the one your market assumes.

What you receive

A position, not a spreadsheet, presented in forty-five minutes and left with you

The competitor set

Which businesses, and why those, offer by offer, from what a customer in your market sees.

A one-page scorecard

Eight lenses, every competitor and you, with the three gaps nobody in the market fills.

The position to take

By offer, with the evidence for it, and the three competitors worth watching each quarter.

Watched continuously

Cayntel, our market-intelligence company, reads the public signals weekly, so the picture does not go stale. Nothing private about any business is used.

What we fixed. What changed

Software · SEO and AI visibility

Data infrastructure platform, US

11 of 25tracked comparison questions where AI assistants name the product, up from 3

The documentation worked well for existing users, but there was little content explaining how the platform compared with established alternatives. We published technical comparison pages, migration guides and public benchmark methodology, then improved the structure of the documentation for crawlers.

The product appeared in 11 of 25 tracked comparison questions after seven months. Organic demo requests increased 18%.

Clinics · Strategy and pricing

Hearing clinic group, four sites, Yorkshire

+13%average patient value, two quarters

Consultations tended to lead with the lowest-priced hearing aid even when patients were looking for rechargeable devices, longer warranties or additional aftercare. We introduced three clear treatment packages and trained each site to explain the differences consistently.

Average patient value increased 13% over two quarters. Consultation conversion remained within one percentage point of the previous period.

Ecommerce · SEO and AI visibility

Specialist kitchenware retailer, UK

+33%non-brand organic revenue, nine months

Category pages relied on product grids with very little guidance, while overlapping filters created hundreds of near-duplicate URLs. We consolidated filter pages, added buying guides for priority categories and improved product and category markup.

Non-brand organic revenue increased 33% over nine months. Organic traffic to category pages increased 28%.

See all cases

Market changes

What is changing in the markets we work in, and how the competitor set moves with it

Couple walking along a resort pool terrace at first light

Hotels

Island resorts hold the highest rates in the industry and the heaviest distribution costs

The five highest-rate hotel markets tracked are all islands. They are also the most channel-dependent, which makes every point of direct share worth hundreds per booking.

News · 6 min read

Dentist laughing with a patient in a bright treatment room

Clinics

All-on-4 is the most compared purchase in dentistry

Full-arch implant patients compare cost, clinics and countries before calling anyone. The numbers behind the segment, the prompts patients ask, and what an implant practice should publish.