Know exactly who you’re losing customers to, and why
Most owners know their competitors by name, not by number. We measure the businesses a customer actually compares you with, offer by offer: what they charge, how fast their reviews grow, whether AI names them, what they spend to be seen. Then we say where you should stand, and why
A few questions, then a written read of what is holding growth back, what we would fix first, and why
Eight lenses on every competitor, the same eight on you
Why the competitors you watch are not the ones the customer sees
The list in the owner’s head is usually five years old
Customers compare by offer, not by brand
The set changes for each offer. The clinic you watch for one procedure is absent from the answer for another.
Public signals move faster than the annual review
Hiring, new locations, price changes and review velocity are visible weekly. Measured once a year, they are already history.
The AI engines have their own shortlist
Twenty questions across four engines name a set that overlaps only partly with the one your market assumes.
What you receive
A position, not a spreadsheet, presented in forty-five minutes and left with you
The competitor set
Which businesses, and why those, offer by offer, from what a customer in your market sees.
A one-page scorecard
Eight lenses, every competitor and you, with the three gaps nobody in the market fills.
The position to take
By offer, with the evidence for it, and the three competitors worth watching each quarter.
Watched continuously
Cayntel, our market-intelligence company, reads the public signals weekly, so the picture does not go stale. Nothing private about any business is used.
Market changes
What is changing in the markets we work in, and how the competitor set moves with it
HotelsIsland resorts hold the highest rates in the industry and the heaviest distribution costs
The five highest-rate hotel markets tracked are all islands. They are also the most channel-dependent, which makes every point of direct share worth hundreds per booking.
ClinicsAll-on-4 is the most compared purchase in dentistry
Full-arch implant patients compare cost, clinics and countries before calling anyone. The numbers behind the segment, the prompts patients ask, and what an implant practice should publish.
SoftwareHalf of B2B software buyers now start their research with an AI assistant, not Google
By March 2026, 51 percent of B2B software buyers started research with an AI chatbot more often than with Google. The numbers, the caveats, and what a software vendor should change first.
Let’s shape outcomes
Let’s start building partnershipKey shifts, emerging trends and what they mean for business
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