We read your business the way a buyer meets it and the way an analyst would measure it: ten areas, each scored against a fixed rubric from live checks, public signals and a walked-through buying path. You receive a written report, the three fastest-payback fixes ranked, and a 30-minute walkthrough. Free, in five working days.
Whether the business can say, in one sentence, who it is for and why a buyer should choose it, and whether that claim survives a side-by-side reading against the two nearest competitors.
Where the business sits in its competitor set on offer, price and presence, from public signals read through Cayntel.
What is sold, how it is packaged and priced, and where the pricing position gives margin away or blocks the buyer.
The path from first visit to enquiry or sale, walked as a buyer: steps, friction, forms, and what happens after submit, with the reply timed.
Whether the business is found and named where buyers look: search, maps and AI assistants, with a recorded engine pass.
Rating, review velocity and response habit against the competitor set, on the platforms buyers and engines read.
Whether enquiries are handled to a standard: response time, follow-up, qualification, and whether the pipeline is written down anywhere.
Whether customers are captured, followed up and brought back, and what share of revenue the existing base already produces.
Whether a sale can be traced to its source today, and whether the numbers the owner sees reconcile with reality.
Whether the business could serve the growth it is asking for, and where the operational ceiling sits.
Each of the ten readings scored with the evidence beside the score: what we checked, what we found, what it costs the business. Then the shortest path from where the numbers are to where they could be, ordered by expected return against effort, and a 30-minute walkthrough with a partner. No obligation follows; the scan and the walkthrough are the whole commitment.
Your company name, your website and a few answers about what you are working on, so the scan is built on your real business and market. We confirm the scope by email — one confirmation click — and deliver within five working days.