Aparthotels and extended-stay operators

Serviced apartments sit between hotels and rentals with the disadvantages of both: no brand support, full marketplace exposure and a guest who compares against hotels, rentals and long-let listings at once. They are also the segment where long stays, corporate accounts and repeat business can be won directly with the least competition

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Three facts that shape the plan for serviced apartments

21%of the hospitality owners and managers who requested our scan ran serviced apartments, a segment with no brand support and full marketplace exposure.Internal demand study, 34 respondents, July to August 2026.
2-week+stays are where marketplace commission hurts most, because the same percentage applies to a much larger booking value.Channel terms, 2026.
3 marketsa serviced apartment usually competes in at once: hotels, short-term rentals and corporate long-let.Silvengate market analysis, 2026.

Where the margin and the direct demand meet

Corporate and relocation accountsTwo-week and monthly staysProject and contractor housingFamily and multi-room travelWeekly rate architectureDirect repeat from corporate bookers

What the plan has to account for

The long-stay guest is the one worth winning directly, because commission on a month-long booking is real money and because that guest will come back if the experience is right. Most operators price the long stay as a discount rather than as a different product.

How we work, stage by stage

Where the scan usually points for serviced apartments

Email and customer retention

Make more revenue from the customers you already have.

Landing pages and conversion

Get more customers from the traffic you already have.

Analytics and reporting

Know what is actually driving growth.

What we fixed. What changed

Hotels · Landing pages and conversion

Independent hotel, 56 rooms, Bath

+24%booking-engine completion rate, four months

Mobile visitors could choose a room on the hotel site, but the booking engine opened separately and asked them to enter their dates again. We passed the selected dates and room type directly into checkout, removed two unnecessary steps and made cancellation terms visible beside each rate.

Booking-engine completion increased 24% over four months. Direct booking volume rose 16% while website traffic remained broadly flat.

Hotels · Paid ads

Boutique hotel group, three properties, Dublin

−26%cost per direct booking, five months

Generic search campaigns sent almost every visitor to the homepage, whether they were searching for family rooms, weekend stays or spa breaks. We separated campaigns by intent, built matching landing pages and shifted budget towards search terms producing completed bookings.

Cost per direct booking fell from €61 to €45 over five months. Direct bookings from paid search increased 18%.

Hotels · Email and retention

Coastal resort, 84 rooms, Cornwall

17%of direct bookings from returning guests, up from 11%, eight months

Previous guests received the same monthly newsletter as the rest of the database, with no use of stay history or room preference. We segmented past guests, introduced seasonal return campaigns and added direct-booking offers around previous stay patterns.

Returning guests increased from 11% to 17% of direct bookings over eight months. Revenue per email recipient increased 39%.

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The market, once a month

Key shifts, emerging trends and what they mean for business