Growth · Analytics and reporting

One monthly page, in commercial numbers, that the owner trusts

Most businesses can say how many clicks they bought and not how many sales those clicks produced. We wire measurement from first enquiry to paid sale, without customer data leaving your systems, and turn it into one monthly report that opens with the four numbers the business already uses.

Man reading printed report pages at a desk by a tall window
What we wire

From first enquiry to paid sale

Source on every enquiry

Web, phone, WhatsApp, walk-in and referral enquiries tagged with where they came from, using consent-based tracking and call tracking where lawful.

Sale attribution

Enquiries matched to sales in the booking or order system you already run, as counts, so no record leaves the business.

The four commercial numbers

Enquiries to sales, revenue against the competitor set, cost of acquisition, retention and repeat. Defined once, computed the same way every month.

Channel evidence

Spend, clicks, rankings, share of AI answers and review velocity, placed under the commercial numbers as supporting evidence.

Privacy by design

Consent management, no sensitive data in advertising platforms, and an analytics set-up that survives a regulator's look. We build to UK GDPR and the equivalents in your market.

The monthly report

One page: the four numbers, three things that changed, one decision needed. A red number is stated as red.

Tools

Whatever the business already has, plus the minimum

GA4 or a privacy-first alternative, the reporting your booking or order system already produces, call tracking where needed, and a simple dashboard the owner can open on a phone. We do not add tools for their own sake.

What we will not do

Hold customer data

The measurement works on counts, timings and sources. Names, records and anything sensitive stay inside your systems, where they belong.

Related

Usually scoped alongside

Evidence before advertising.

Request the Business Scan