Hotels · Paid adsBoutique hotel group, three properties, Dublin
−26%cost per direct booking, five months
Generic search campaigns sent almost every visitor to the homepage, whether they were searching for family rooms, weekend stays or spa breaks. We separated campaigns by intent, built matching landing pages and shifted budget towards search terms producing completed bookings.
Cost per direct booking fell from €61 to €45 over five months. Direct bookings from paid search increased 18%.
Ecommerce · Email and retentionHome fragrance brand, UK
22%of online revenue from email, up from 13%, five months
Customers received a welcome discount and then largely the same weekly campaign regardless of what they had viewed or purchased. We introduced product-specific post-purchase, replenishment, cross-sell, abandoned-cart and lapsed-customer flows.
Email revenue increased from 13% to 22% of total online revenue over five months. Revenue per subscriber increased 41%.
Professional services · Landing pages and conversionMortgage brokerage, London
+21%initial consultations booked, one quarter
Visitors completed a long enquiry form and then waited for an adviser to contact them manually. We reduced the form to essential qualification questions, added adviser availability immediately afterwards and introduced automatic confirmation by email and SMS.
Initial consultations increased 21% over one quarter. Enquiry volume remained within 3% of the previous period.