Ecommerce

D2C brands where the margin lives in the second order

Owner-led online brands in the UK, Europe and North America. Five categories where we know the ad economics, the retention curves and the claims rules; the same model serves any brand selling its own product direct.

Designer pinning a garment in a bright loft studio

Fashion and apparel

High return rates, rising ad costs, and a customer worth keeping

Woman photographing unbranded glass bottles on a travertine shelf

Beauty and personal care

The steepest ad inflation in D2C, and the strongest repeat behaviour

Man styling an oak side table in a bright showroom

Home and living

Considered purchases with long gaps between them

Woman filling kraft pouches at a stone counter in a test kitchen

Food and supplements

Repeat-purchase economics under the strictest claims rules in ecommerce

Hands folding tissue paper into a kraft delivery box

Subscription brands

Recurring revenue that is rented, not owned, until churn says otherwise

Also

Any brand selling its own product direct

The model transfers across D2C: pet, baby and outdoor brands, jewellery and accessories, digital products, and brands mid-move from marketplace-only to direct. If that is your brand, the free Business Scan is the same.

Start with the scan.

Request the Business Scan