The partnership is the standing arrangement: we build and run what the Diagnostic prescribed, report monthly in enquiries to sales, revenue against the competitor set, cost of acquisition, and retention and repeat, and meet quarterly to decide what to scale and what to stop. A flat monthly fee, 30 days' notice either way, no percentage of media spend.
A short note every week on what moved and what we did about it. Meetings only when a decision is needed.
One page, commercial numbers first, three things that changed, one decision needed. Channel numbers underneath as evidence.
What worked, what did not, what we recommend stopping. Scope adjusted in writing; fee adjusted with it.
A named partner owns the relationship and the numbers. Specialists are assigned by problem, not by availability. In regulated industries such as medical, the professional responsible signs off every claim; we handle the rest.
Whatever the plan requires from the six services: measurement, offer pages and the enquiry path, visibility, reviews, retention, and paid where justified. Each keeps its place only while the numbers justify it.
The same arrangement scales to groups of three to thirty locations or properties: one model, per-site reporting with the variance explained rather than averaged away, and a 90-day launch sequence for a new location – profiles and pages live, reviews from day one, whoever answers the enquiry trained before the phone rings.
Thirty days' notice either way. Everything built is yours: accounts, pages, tracking, documents. We leave a handover note so the next person can run it.
A monthly fee for a defined scope, quoted after the Diagnostic with what it includes and excludes. Media budgets are yours, paid by you to the platforms; we take no percentage. Price changes only when scope changes, in writing, at a quarterly review.
We control inputs, rigour and speed. We do not control demand in your market, what an engine says on a given day, or a competitor's pricing. We will not promise a number of sales or a position in an AI answer. What you can hold us to is the scope, the cadence and a monthly account of what we did and what it produced.
Where you lose customers between first search and sale, why, and what to do first.
The partnershipPositioning, the offers that carry the margin, the acquisition model, channel sequence, pricing architecture, capacity constraints, and a 90-day plan with the measures agreed before it starts.
MeasurementTracking from first touch to paid sale, without customer data leaving your systems, with source tagged on every sale.