A fixed-scope diagnostic, two to three weeks, that replaces opinion about marketing with evidence about the business. Most businesses we look at do not have an advertising problem. They have a response-time problem, a buying-path problem or a pricing-position problem, and advertising into any of those is expensive.
Every diagnostic walks the same stations in the order a customer meets them, and measures the drop at each one. The findings are written as headings, so the owner can read the first line of each and know what it says.
What AI engines, Google and review platforms say about the business for its offers and market, against the competitor set.
Whether a customer can learn what you sell, who stands behind it and how pricing works without calling.
Steps, form length, what happens after submit, and how many starters finish – the booking path of a clinic, the rate page of a hotel, the checkout of a store.
Median time to a human reply, in and out of hours, from enquiries we place ourselves.
Enquiries that become sales; where whoever answers the enquiry loses them; the close rate by offer.
Position against the competitor set by offer; which offers carry the margin and which fill the calendar.
Utilisation, no-show and cancellation rates, and whether customers return on schedule.
Rating, velocity and response habit against the two nearest competitors over 12 weeks.
Whether a sale can be traced to its source today, and what it would take to make that true.
Findings as headings, evidence under each, the implication, and a recommended action. A ranked plan with the three fastest-payback fixes first. A scope and timeline for stage 3 if you choose to continue, with the measures it will be judged on. And a section titled "What we cannot promise", which is standard in every proposal we write.
Delivered in a 60-minute walkthrough with the owner and the manager who runs the day, then left with you. The diagnostic is yours whether or not we do the work.
One interview with the owner, one with the manager who runs the day, one observation day where enquiries land. Read access to enquiry and sales data for the last six months; no customer records. In regulated industries such as medical, the professional responsible signs off every claim we quote in the findings.
Most owners start with the free Business Scan. It takes five working days and tells you whether a full diagnostic is worth your four hours. If the scan shows a single obvious constraint, we scope only that.
Your competitor set measured rather than assumed: price position, review velocity, content coverage, share of AI answers, paid presence, and what each competitor is selling that you are not.
The partnershipPositioning, the offers that carry the margin, the acquisition model, channel sequence, pricing architecture, capacity constraints, and a 90-day plan with the measures agreed before it starts.
The partnershipWe run the plan monthly, with a weekly note, a monthly report in commercial numbers and a quarterly review where we say what to stop.