Most owners know their competitors by name, not by number. We measure the businesses a customer actually compares you with, offer by offer: what they charge, how fast their reviews grow, how their people and proof are presented, whether they are named in AI answers, what they spend to be seen. Then we say where you should stand, and why.
Not the businesses you watch; the ones a customer in your market sees when they ask for what you sell. Usually six to ten, often with two surprises.
Published and quoted prices per offer, packages and financing offered, how pricing is explained. Where you sit, and whether that matches your positioning.
Rating, reviews added over 12 weeks, response habit, the themes customers praise and complain about, per competitor.
How each competitor presents its people and its proof: qualifications, track record, case focus, consistency across the directories and registers your industry uses.
Which offers each competitor has a real page for, how complete it is, and which customer questions go unanswered across the whole market.
Twenty customer prompts across three engines: who is named, who is mentioned, who is absent, and which sources the engines used.
Who is buying search and social for your offers, with what creative, and whether it is compliant in your country.
Hiring, new premises, new locations, opening hours, lead times: what the competitor is about to do, read from public signals.
A short document: the competitor set and why those businesses; a one-page scorecard; the three gaps no one in your market fills; the position we recommend you take, by offer; and the three competitors worth watching quarterly. Presented in 45 minutes.
Where the analysis feeds a Diagnostic or a Growth strategy, it is folded in rather than sold twice.
The measurement runs on Cayntel, our market-intelligence company, with the reading done by us. Everything measured is public: websites, review platforms, registers, directories, ad libraries, engine answers. We do not use private data about any business, including yours.
Where you lose customers between first search and sale, why, and what to do first.
The partnershipPositioning, the offers that carry the margin, the acquisition model, channel sequence, pricing architecture, capacity constraints, and a 90-day plan with the measures agreed before it starts.
VisibilityOffer and credential pages, Google Business Profile, consistent details across sources, content shaped to the questions customers ask, and a monthly prompt panel that records who the engines name.