A surgical patient is an episode worth thousands and costs more to acquire than any other patient in medicine. They research for months, compare surgeons by credential, and increasingly rehearse the decision with an AI before they call anyone. Credentials, complete procedure pages and a consultation path that respects that anxiety are what win here.
blended cost to acquire one plastic-surgery patient in the US, the highest in medicine; consultation-level quotes run to $1,200.
Dentplicity and ThinkBasis CAC benchmarks, 2025–26; Cakesmash, June 2026.patients of ASPS members who pursued aesthetic care after GLP-1 weight loss: a new query class with almost no incumbent content.
ASPS 2024 procedural statistics.growth in eyelid surgery globally, now the most performed surgical procedure; facelift patients are getting younger.
ISAPS Global Survey 2024.France prohibits advertising for aesthetic-surgery establishments and bans influencer promotion of cosmetic procedures; doctors may publish factual information. Germany prohibits before-and-after imagery. We position every asset as information, with the surgeon's sign-off, and we never use patient imagery in advertising.
One page per offer: what it is, who it is for, what it costs or how pricing works, and what happens next.
VisibilityOffer and credential pages, Google Business Profile, consistent details across sources, content shaped to the questions customers ask, and a monthly prompt panel that records who the engines name.
ReputationA review programme that asks at the right moment with consent, a response protocol, and monitoring across the platforms engines read.