The highest acquisition cost in medicine, and the most-researched decision

A surgical patient is an episode worth thousands and costs more to acquire than any other patient in medicine. They research for months, compare surgeons by credential, and increasingly rehearse the decision with an AI before they call anyone. Credentials, complete procedure pages and a consultation path that respects that anxiety are what win here

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Three facts that shape the plan for plastic and facial surgery practices

~$610blended cost to acquire one plastic-surgery patient in the US, the highest in medicine; consultation-level quotes run to $1,200.Dentplicity and ThinkBasis CAC benchmarks, 2025–26; Cakesmash, June 2026.
837K+patients of ASPS members who pursued aesthetic care after GLP-1 weight loss: a new query class with almost no incumbent content.ASPS 2024 procedural statistics.
+13.4%growth in eyelid surgery globally, now the most performed surgical procedure; facelift patients are getting younger.ISAPS Global Survey 2024.

Where the margin and the research intensity meet

Facelift and neck liftBlepharoplastyRhinoplastyBreast augmentation, lift and explantAbdominoplasty and post-weight-loss body workFacial fat grafting

Written to the strictest rule in your market

France prohibits advertising for aesthetic-surgery establishments and bans influencer promotion of cosmetic procedures; doctors may publish factual information. Germany prohibits before-and-after imagery. We position every asset as information, with the surgeon's sign-off, and we never use patient imagery in advertising.

The advertising rules by market, in detail

Where the scan usually points for plastic and facial surgery

AI visibility and SEO

Be named when a customer asks ChatGPT, Gemini or Google who to trust.

Landing pages and conversion

Get more customers from the traffic you already have.

What we fixed. What changed

Clinics · Paid ads

Orthodontic clinic, Manchester

£74cost per booked consultation, down from £121

Campaigns were optimised towards lead forms, but more than half of those enquiries never progressed to an appointment. We connected campaign reporting to booked consultations, added online appointment selection and excluded locations producing high volumes of low-intent leads.

Cost per booked consultation fell from £121 to £74 over five months. Booked consultation volume increased 21%.

Clinics · Landing pages and conversion

Dermatology clinic, Bristol

+28%consultations booked from website enquiries, twelve weeks

Patients completed a nine-field enquiry form and were told someone would contact them within two working days. We reduced the form to four fields, showed available consultation times earlier and introduced same-day SMS follow-up.

The enquiry-to-consultation rate increased 28% over twelve weeks, with no material increase in website traffic.

Clinics · SEO and AI visibility

Private cardiology clinic, Birmingham

+34%non-brand organic enquiries, seven months

The website contained detailed consultant biographies but very little information about symptoms, tests, appointment costs or referral requirements. We created condition, diagnostic and pricing pages, with clinical review before publication, and corrected inconsistent medical directory listings.

Non-brand organic enquiries increased 34% over seven months. Four diagnostic pages also began appearing in AI-generated answers for tracked patient questions.

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Key shifts, emerging trends and what they mean for business