Buyers now ask AI assistants who to trust, and companies are deciding where AI genuinely pays inside their own operations. We work on both: the visibility work that gets a business named in the answer, and the adoption work that finds where AI actually returns — proved with a pilot before it is rolled out.
of B2B software buyers now start purchasing research with an AI chatbot more often than with Google, up from 29 percent a year earlier.
G2, The Answer Economy, March 2026.of US leisure travellers used AI for travel in the last twelve months, up from 33 percent in the first half of 2025. Patients, guests and buyers are making the same move.
Phocuswright, The AI Surge, March 2026.of enterprise generative AI pilots deliver no measurable profit-and-loss impact. The successful minority runs the work differently.
MIT, The GenAI Divide, August 2025.An AI answer names three to five businesses, built mostly from reviews, credentials, directories and content the engines can cite. We make the business legible to the engines — offer and credential pages, consistent details, citation-shaped content — and measure, monthly, whether it is being named, with a recorded prompt panel across ChatGPT, Gemini and Perplexity.
Most AI pilots fail on workflow fit, not model quality. We find the two or three places AI genuinely pays in your business — usually in the back office, where the measured returns are — prove each with a working pilot in weeks against a number agreed first, and roll out the winners with the systems and training that make them stick.
Twenty buyer questions across three engines, recorded monthly. The trend reported, not a screenshot.
Comparison and credential pages written to be quoted accurately — structured, sourced, and in regulated industries signed off by the professional responsible.
Google Business Profile, entity consistency and the off-page sources the engines actually read for your market.
Where AI could pay in your business, ranked by value and feasibility, from the real workflows rather than a vendor list.
A working pilot in weeks for the top candidates, each with its success number agreed before it starts. Winners advance; the rest are stopped and said so.
Usage standards, review rules and training, so the gain survives contact with the whole team.