Clinics · SEO and AI visibilityPrivate cardiology clinic, Birmingham
+34%non-brand organic enquiries, seven months
The website contained detailed consultant biographies but very little information about symptoms, tests, appointment costs or referral requirements. We created condition, diagnostic and pricing pages, with clinical review before publication, and corrected inconsistent medical directory listings.
Non-brand organic enquiries increased 34% over seven months. Four diagnostic pages also began appearing in AI-generated answers for tracked patient questions.
Software · SEO and AI visibilityData infrastructure platform, US
11 of 25tracked comparison questions where AI assistants name the product, up from 3
The documentation worked well for existing users, but there was little content explaining how the platform compared with established alternatives. We published technical comparison pages, migration guides and public benchmark methodology, then improved the structure of the documentation for crawlers.
The product appeared in 11 of 25 tracked comparison questions after seven months. Organic demo requests increased 18%.
Hotels · SEO and AI visibilityLuxury inn, 34 rooms, Lake District
8 of 20tracked travel questions where AI assistants name the hotel, up from 1
The hotel ranked well for its own name but had limited content around parking, dogs, walking routes, dining and nearby attractions. We rebuilt the key amenity pages, published detailed local guides and standardised property information across major travel listings.
The hotel appeared in 8 of 20 tracked recommendation questions after six months. Non-brand organic bookings increased 19%.
