Software and B2B

Software and B2B companies that can build but cannot yet sell

Founder-led software companies, consultancies and platforms in the UK, Europe and North America. Five types where we know the buying journey, the channels and the economics; the engagement starts with the Business Scan.

Request the Business ScanWhat the scan covers
Founder holding up a printed chart and grinning at a colleague

B2B SaaS

Strong products losing to weaker ones with clearer stories

Developer at a minimal desk by a tall window

Developer tools

Products bought bottom-up by people who distrust marketing

Four agency colleagues around a round table in a glass meeting room

IT services and agencies

Expert firms that grow on referrals until referrals stop

Woman arranging printed cards in a grid on an oak desk

Marketplaces and platforms

Two customer sides, one discovery problem

Two co-founders at a white desk by floor-to-ceiling glass

Early-stage startups

Before the first marketing hire, and usually before the first salesperson

Also

Anything sold to businesses on trust and a conversation

The model transfers wherever a considered B2B purchase is won in research the vendor never sees: hardware with a software layer, training and certification businesses, and professional practices selling to companies. If that is your business, the free Business Scan is the same.

Start with the scan.

Request the Business Scan