Who we work with · Dermatology and skin

Medical authority with medspa economics, which is exactly what engines reward

Dermatology converts better than any other healthcare category in paid search, carries chronic appointment shortages in many markets, and combines clinical credibility with a cosmetic menu. That credibility is the asset: engines and careful patients trust clinician-authored, sourced information, and a dermatology practice can publish it more easily than anyone else in the category.

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Dermatologist examining a patient's arm with a dermatoscope by a tall window
What the numbers say

Three facts that shape the plan for dermatology and skin practices

25.3%

conversion rate for dermatology in healthcare search advertising, the best of any tracked specialty.

LocaliQ Healthcare Search Benchmarks, Oct 2024–Sep 2025.
$250–500

blended cost to acquire a dermatology patient; retention costs a fraction of that.

ThinkBasis specialty CAC, 2025.
1.17M

foreign patients treated in South Korea in 2024, nearly double the year before; dermatology accounted for 56.6 percent of them.

Korea Ministry of Health via KoreaBiomed, 2025.
Procedures we see most

Where the margin and the research intensity meet

Medical dermatology and skin checksLaser resurfacing and RF treatmentsAcne, pigmentation and rosacea programmesInjectables within a medical settingSkin-booster and regenerative treatmentsAnnual recall and monitoring programmes
The rules that apply

Written to the strictest rule in your market

Medical dermatology content is health information and is held to a higher standard by engines and regulators alike: sourced, clinician-authored, conservative. That is a constraint on advertising and an advantage in visibility. We write to it.

The advertising rules by market, in detail

Usually the first three services

Where the scan usually points for dermatology and skin

Visibility

AI visibility, SEO and local search

Offer and credential pages, Google Business Profile, consistent details across sources, content shaped to the questions customers ask, and a monthly prompt panel that records who the engines name.

Retention

CRM, email and retention

The customers you already have, brought back on schedule: capture at sale, lifecycle messages in your voice, offers to past customers before budget goes to strangers.

Acquisition

Paid search and paid social

Google, Meta and TikTok within the rules of your industry and market.

What do the engines say about your practice?

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