D2C Growth

Higher LTV Buys You a Higher Affordable CAC.

For repeat-purchase products, retention is the only real moat left as acquisition costs climb 25–40% across D2C. A brand with higher LTV can simply afford to outbid competitors on customer acquisition — the economics do the work.

Talk Retention

The scope

  • Retention email/SMS sequences layered on top of core lifecycle flows
  • Remarketing and win-back strategy for lapsed customers
  • VIP tiers and loyalty program structure
  • RFM segmentation and cohort repeat-rate tracking
  • Discount and offer strategy that protects margin
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Why it matters

Only applicable where the product has natural repeat purchase — but where it applies, it shifts growth economics from acquisition-dependent to LTV-driven, which is the more defensible position as CAC keeps rising.

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Client outcomes

Higher LTV and repeat rate, giving the brand a higher affordable CAC than competitors running acquisition-only.

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Tools & process

Klaviyo flows, loyalty platforms, RFM segmentation, cohort repeat-rate tracking.

Scope note

Not offered for one-time-purchase products — this only applies where repeat purchase is a real, natural pattern.

Make Retention the Moat.

LTV-driven growth for brands where repeat purchase is real.

Talk Retention