Meta targeting wasn't built for B2B job titles and company firmographics — LinkedIn's was. For funded teams with budget to deploy, it's typically the strongest-performing paid social channel for reaching an actual buying committee.
Talk LinkedIn AdsFor funded B2B teams, LinkedIn Ads is usually the paid channel with the clearest line to real pipeline, not just impressions.
Cost-per-company and payback tracked against pipeline contribution, not vanity engagement metrics.
LinkedIn Campaign Manager, ICP-matched audience building, pipeline attribution dashboards.
We recommend LinkedIn Ads for funded teams with budget to deploy — bootstrapped teams typically get more from founder LinkedIn and SEO first.
Paid social built for how B2B actually buys.
Talk LinkedIn Ads