The Entry Point · 1–2 Weeks · Fixed Fee

GTM Audit

A paid diagnostic that finds out why growth isn't happening — before anyone spends money making it worse. You get a root-cause map, a 90-day roadmap, and an honest verdict. It stands alone as complete work: act on it with us, or without us.

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What we examine

Positioning & messaging — what your market hears vs what you mean
ICP definition — who actually buys, in one sentence
Channel review — where you spend vs where your buyers are
Sales process — discovery, qualification, follow-up, CRM (or the absence of all four)
Competitor landscape — why deals go elsewhere
Unit economics — what a customer may cost vs what one is worth
Website & funnel — where the clicks die
Product-market fit signals — the question everyone skips

How it runs

Kickoff & access

One call plus access to your analytics, ad accounts, CRM and pipeline history. We do the digging, not you.

Diagnosis

Hypothesis-driven teardown across positioning, channels, sales process and economics — evidence first, opinions never.

Findings & roadmap

A written root-cause map and a prioritized 90-day roadmap: what to fix, in what order, and what it should produce.

The verdict

Delivered live. Including — if that's what the evidence says — "don't spend on marketing yet, fix this first."

The honest-verdict guarantee

If the audit finds the product can't win in its current form, we tell you, hand over the findings and roadmap, and that's the whole engagement — no execution upsell. If you do proceed to a Foundation Sprint within 90 days, 100% of the audit fee credits toward it.