Shopping and search capture the customer who's already decided to buy something like yours — usually the most efficient incremental channel once paid social has created awareness. Leaving it undermanaged means handing that demand to a marketplace instead.
Talk SearchThis is typically the cheapest incremental revenue in the D2C stack — the customer is already looking, the job is just being findable and cheap to convert.
Lower blended CAC by capturing bottom-funnel demand your competitors leave to marketplaces.
Google Ads, Merchant Center, feed management tooling, negative-keyword hygiene processes.
Efficient capture of the customer who's already decided to buy.
Talk Search