The GTM Audit tells you whether your go-to-market can work. The Full Business Audit is broader: a structured, evidence-based outside review of the whole business — strategy, financials, operations and go-to-market together — built for the moments that call for an unsparing outside read: before a raise, before a pivot, before a big bet, or just a periodic gut-check nobody inside the company can give you.
Book the AuditFounders and leadership teams weighing a real decision — raising, pivoting, cutting, expanding — who want a structured outside view instead of another internal debate that ends where it started.
Any industry, any stage. Unlike our GTM-specific offers, this isn't scoped to software or D2C — the methodology is the same regardless of what the business sells; only the evidence changes.
Boards and investors who want an independent read on a plan before committing further capital to it.
We name the situation precisely, then dig for the complication actually blocking progress. Most reviews stop at the easiest visible symptom; this one keeps going until it hits the real constraint.
Every claim gets broken into testable parts and traced to evidence — no recommendation survives that can't be traced back to something we actually checked.
Growth plans get stress-tested against real capacity, not hope. If the 12-month curve requires market growth or pricing power the business hasn't earned yet, we say so.
A numeric rating with an explicit list of what would move the score — so "good progress" is falsifiable, not a vibe.
Prioritized recommendations. We rank by what actually unblocks the business first, then stop — a list where everything is weighted equally isn't a priority list at all.
Real cost base, real capacity, real margins — reviewed in the same pass as strategy and go-to-market, because a business's finances aren't a department separate from its plan.
Same principle as every audit we run: if the evidence says the plan isn't fundable or the business isn't ready for its next move, we tell you plainly, hand over the findings, and that's the whole engagement. No upsell dressed up as a recommendation.
Financials, strategy documents, past plans, and a structured interview with leadership — we gather the real inputs before forming any view.
Situation, complication, root-cause breakdown — evidence-first, opinions never, across strategy, financials, operations and go-to-market.
Every growth assumption in the plan gets checked against actual capacity and evidence — the test the plan has to pass to be considered real.
A scored review, three prioritized recommendations, and a written report — delivered live, including the parts that are hard to hear.
Fixed fee. A structured verdict on the whole business, not just the marketing.
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