B2B Go-to-Market

Founders Close the First $1M. Then the System Scales.

Around 72% of successful B2B startups had a founder close the first $1M personally. Most technical founders avoid selling, or talk product instead of problem. The playbook doesn't outsource that work — it makes you dangerous at it, then documents it so it runs without you.

Talk Sales Playbook

What it covers

  • Discovery framework built around your actual deals, not a generic script
  • Qualification criteria — who's worth a second call, and who isn't
  • A repeatable call structure and follow-up cadence
  • CRM discipline so pipeline data is trustworthy
  • Recorded-call review to sharpen the system over time
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The case for it

Cold outreach fails when it's treated as a volume game rather than a research problem. A documented system is the hardest thing to commoditize in the whole stack.

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What you get

A transferable sales system — not just closed deals — that a future hire can pick up and run.

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How we run it

Call frameworks, CRM setup (HubSpot/Pipedrive), objection libraries, recorded-call review.

Make Founder-Led Sales a System, Not a Scramble.

Documented, transferable, and built around your real deals.

Talk Sales Playbook