The Core · 4–6 Weeks · Fixed Fee

Foundation Sprint

The high-judgment work that everything else depends on: positioning that survives a price comparison, an ICP you can name, a channel plan matched to your budget — and a founder sales playbook your team can run without us. Documented, installed, handed over.

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What gets built

  • Positioning & messaging — the "why you" story, in buyer-problem language
  • One-sentence ICP — "[title] at [company type] who struggles with [problem]"
  • Offer productization — custom work turned into packaged, comparable offers
  • Channel plan — bootstrapped path (founder LinkedIn + SEO) or funded path (LinkedIn Ads + Google + ABM), chosen by your economics
  • Founder sales playbook — discovery framework, qualification, call structure, follow-up cadence
  • CRM setup — HubSpot or Pipedrive, configured and adopted
  • Messaging assets — website copy direction, deck skeleton, outbound angles

Week by week

Weeks 1–2

Research: customer interviews, win/loss review, competitor messaging analysis. Positioning drafts tested against real objections.

Weeks 3–4

The system: ICP locked, offer packaging, channel plan with budget math, sales playbook written for your actual deals.

Weeks 5–6

Installation: CRM live, playbook walkthrough with the founder, messaging assets delivered, first outbound list built.

Handover

Everything documented so it runs without us — or flows straight into a Growth Retainer if you want us to run it.

Why founders sell first

~72% of successful B2B startups had founders close the first $1M personally. The sprint doesn't outsource your selling — it makes you dangerous at it, then documents the system so it scales past you.

Six Weeks. A System That Outlives Us.

Fixed fee. Your GTM Audit fee credits 100% toward the sprint.

Start a Sprint