Shared Capability · B2B & D2C

The Owned Channel That Pays for Itself.

Email is the highest revenue-per-dollar channel in D2C, and the quiet compounding channel that works a B2B pipeline between touches. Same underlying craft, two very different cadences.

Talk Email

The scope

  • D2C lifecycle flows: welcome, abandonment, post-purchase, winback
  • B2B long-cycle nurture sequences, built on the same lifecycle craft
  • Segmentation strategy and flow mapping
  • Campaign calendar and deliverability monitoring
  • Ongoing A/B testing on subject lines, sends and sequences
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Why this works

D2C email/SMS typically returns ~$40 per $1 spent and insulates a brand from paid-channel volatility; in B2B, nurture is what keeps a long sales cycle warm without manual chasing.

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What clients see

20–35% of store revenue attributable to email/SMS for mature D2C programs; pipeline that keeps moving between B2B sales touches instead of going cold.

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Under the hood

Klaviyo (D2C), CRM-integrated sequences (B2B), deliverability monitoring, structured A/B testing.

Make Your Owned Channel Work Harder.

Lifecycle email that's measured on revenue, not open rate.

Talk Email