For Consumer Brands

CAC Went Up. Your Margin Doesn't Have To Go Down.

Acquisition costs are up 25–40% across D2C. Most brands respond by spending more on the same ads. We respond by diagnosing first — product, offer, positioning, unit economics — and then running the channels that actually move revenue: paid social, search, email, CRO and retention.

Book a Growth Diagnostic

Diagnostic first, always

Most D2C underperformance gets misdiagnosed as an ads problem when the real cause sits upstream: the offer, the positioning, the margins, or the product itself. Spending on ads before fixing that is how budgets burn.

Every engagement starts with a root-cause teardown: product-market fit, audience targeting, competitor landscape, and a financial review — what you can actually afford to pay for a customer, and which products fund growth. You get the findings and a 90-day roadmap whether or not you execute with us.

And if the product can't win, we tell you — before you spend a cent on ads. That's the deal.

The execution stack

Paid Social — Meta & TikTok

Full-funnel structure, creative-testing frameworks, and scaling discipline. Creative velocity is the #1 lever — we systematize it.

Google Shopping & Search

Feed optimization and bottom-funnel capture at the moment of intent — usually the cheapest incremental revenue in the stack.

Email & Automations

Klaviyo lifecycle flows — welcome, abandonment, post-purchase, winback. The owned channel that pays ~$40 per $1 in.

Retention & Loyalty

Sequences, remarketing, VIP tiers — for repeat-purchase products. Higher LTV means you can outbid competitors on CAC.

CRO & Landing Pages

Offer-specific pages matched to ad angle and audience temperature. Every conversion gain multiplies every channel at once.

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Copywriting

Ad copy, page copy, email copy — one messaging hierarchy, mined from customer language, executed everywhere.

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A/B Testing

Hypothesis backlog, significance discipline, and a learning library — so you never pay to re-test what already failed.

Analytics & Reporting

GA4 done right, server-side tracking where it pays, and a monthly dashboard a founder reads in five minutes: revenue, CAC payback, cohorts.

Integrations

Store, email, ads and analytics connected properly — clean data flow that ad algorithms and honest reporting both depend on.

Find Out What's Actually Broken.

A fixed-fee growth diagnostic with a 90-day roadmap — and an honest verdict before any ad spend.

Book a Growth Diagnostic