Shared Capability · B2B & D2C

Every Channel Gets Better When the Page Converts.

Traffic is expensive and getting more so. CRO is the highest-leverage lever in the stack because every conversion-rate gain multiplies the return of every channel feeding that page — paid, organic, email, outbound — all at once.

Talk CRO

What it covers

  • Heuristic audits across PDP, cart, checkout and core funnels
  • User research: session recordings, on-site surveys, customer-language mining
  • A structured hypothesis backlog, prioritized by expected impact
  • Statistically disciplined A/B and multivariate testing
  • A documented learning library — so you never pay to re-test what already failed
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Why it matters

Most sites lose more to friction than to weak traffic. Fixing the page compounds every other investment you're already making.

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Client outcomes

Compounding conversion gains and a per-client library of what actually works for this audience — not generic best practices.

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Tools & process

GA4, heatmaps and session recording (Hotjar/Clarity), A/B testing tooling, prioritization frameworks (ICE/PXL).

Runs on evidence, not opinions

Every test starts from a hypothesis grounded in real user behavior — never a redesign because someone likes a color better.

Stop Guessing What's Broken.

A structured testing program, reporting to revenue — not just conversion rate.

Talk CRO