Shared Capability · B2B & D2C

Decisions Are Only as Good as the Data.

Broken tracking silently corrupts every optimization decision downstream of it. Before we run a single channel, the data has to be trustworthy — and connected, so nothing requires manual reconciliation to read.

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What we run

  • GA4 setup and audit, server-side tracking where it pays off
  • Live-link Looker Studio dashboards — one template per business model
  • D2C stack: Shopify + Klaviyo + GA4 + server-side GTM feeding ad platforms
  • B2B stack: CRM + enrichment tools + GA4 + Looker Studio
  • CRM ↔ email ↔ ads ↔ analytics connected — no blind spots, no manual glue
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Where the leverage is

Disconnected tools create blind spots: audiences that don't sync, conversions that don't feed back, LTV invisible to the ad platforms optimizing your spend.

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What changes

A single trusted dashboard a founder can read in five minutes: revenue, CAC payback and cohort health for D2C; pipeline, SQLs and CAC payback for B2B — never vanity metrics.

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How it runs

GA4, Looker Studio, native integrations first, middleware (Zapier/Make) only for edge flows, server-side event forwarding.

Get One Number Everyone Trusts.

Clean data flow, honest reporting, dashboards that answer "so what."

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